The Cause

With every purchase of our bougie parfumee, direct 50% of its profits will be funded to women-led startups through a venture capital arm.

As brand grows, capital from our venture capital arm will be used to fund more companies, creating a sustainable source of capital for a new generation of entrepreneurs.

Our Founder; also a healthcare executive, who has double Master's degree and is well-traveled for work in United Kingdom, Europe, Southern Asia and United States aims to bring the mentorship and human capital supporting our network. The structure is thus designed to have the maximum possible lifelong impact with each and every dollar invested.